Real Estate Companies Newark DE
Creating 1st Impressions
| Creating 1st Impressions to the 10th Power|
Sun 02/11/07 07:40:40 am
by Jerry Rouleau
Most of us might say that we give everyone the benefit of the doubt, but do we? You have heard the statement, that you only have one chance to make a good 1st impression. I'd like to take that to a new level and say, that when you are selling new homes, you have to make 10 positive 1st impressions in order to make sales. Every customer is not the same. Some do look beyond the initial meeting. Making a 1st impression to the 10th power, will only increase professionalism and productivity. 1. Curb appeal/signage What are you projecting to your customer when they drive up to your place of business? Does it create a positive upbeat appearance? If it's a model, how is the landscaping? Would I say "wow, I like it already"? If you're operating out of a sales center or office, is it inviting? You can't be much different on the inside, than what you are projecting on the outside. On a recent tour through the northeast, my wife and I saw this incredible bed and breakfast on a lake. It was so impressive we jotted down their phone number and web site. We were sold. We had a feeling, that based on the attention to details on the exterior and the grounds, the interior and rooms had to be spectacular. Take a look at your signage, is it up to date? Does it tell the consumer who you are and what you do? Do you have your phone number, with area code (remember many of us sell to customers out of our local area), your web site, and are your hours posted? 2. Entry When customers get out of their cars, and they head toward your office, how do you make them feel? Your entry makes a powerful statement. The entry includes the walkway, steps, porch, door, door hardware and the foyer. Is your entry selling for you? If you want to reduce some of the fear and the unknown, and create a positive feeling, make sure your front door has glass in it, or you have sidelights or a transom. 3. Model/sales center When consumers want to buy a new home, they are looking for new styles, new designs, and new "stuff". If that weren't the case, they would buy resale. How updated is your model/sales center? Does it create the "wow" factor? Remember, most customers who visit model homes, might have already shopped other models or picked up copies of the various home shelter publications on the newsstand. Your consumer is coming to compare, how would you rate? On a recent trip to WI, we had the opportunity to visit a model home. From the time we walked up the steps of the porch and throughout the model, we were "wowed". We had never seen such an impressive model. 4. Greeting/introduction You may have everything in place so far, but how do you come across when you introduce yourself? Are y...
1. Curb appeal/signage
3. Model/sales center