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Email Marketing Rutland VT

This page provides useful content and local businesses that give access to Email Marketing in Rutland, VT. You will find helpful, informative articles about Email Marketing, including "Ten Tips For E-Mail Marketing". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Rutland, VT that will answer all of your questions about Email Marketing.

Small Planet, Inc.
(802) 747-7561
56 Howe Street
Rutland, VT
 
Rutland Herald
(802) 775-5511
27 Wales St
Rutland, VT
 
Wjen 94.5 Cat Country
(802) 775-2288
67 Merchants Row
Rutland, VT
 
Value Key Of North America
(802) 775-5730
1 Scale Ave
Rutland, VT
 
Imagesetters
(802) 775-6949
61 Ives Ave
Rutland, VT
 
Small Planet Communications
(802) 747-7561
92 Center St
Rutland, VT
 
Ghostwriters Communications Inc
(802) 747-7900
19 Spellman Ter
Rutland, VT
 
Valuekey of North America
(802) 775-5730
Po Box 6763
Rutland, VT
 
Business Words
(802) 773-2000
189 Crescent St
Rutland, VT
 
Got Clicks
(888) 357-1175
1971 Hillview Rd.
Richmond, VT
 

Ten Tips For E-Mail Marketing

Ten Tips For E-Mail Marketing
Mon 12/17/07 10:36:28 pm
by Jerry Rouleau

selling homes How consumers buy homes has changed a lot over the past few years. More and more new homebuyers start their search on the Internet, to check out the various possibilities. When they stop by your sales center, call you or send you an e-mail, chances are they know a lot more about your company than you might realize. There are 3 ways in which we can follow-up with customers; phone, mail and e-mail. Of the three, the best one-to-one communication vehicle is by phone. However, that does not always work. Due to the fast-paced life of society, most consumers are turning to email as the favored way of communication. If this is indeed so, we need to understand the in’s and out’s of e-mail marketing.

Ten Tips for E-mail Marketing

1. EMAIL MARKETINGBuild your list of e-mail addresses. Always have a space on your guest registration card, for consumers to give you their e-mail address. Many would much rather give you an e-mail address, instead of their phone number. Always ask for both.

2. Never give out too much information, unless your customer is willing to share information with you. It is really hard to give out information, when you don’t know what the customer wants.

3. Keep your e-mails brief. Get to the point. The purpose of an email is to open a dialogue with the prospective customer and take them to the next step, which is a phone call or visit.

4. Follow up one-on-one or use a lead management program that gives that appearance. Do not do group e-mails or blind copy. They are too impersonal.

5. Don’t send attachments, unless you have spoken to or discussed this with the customer and they are expecting an attachment. Most e-mail users trash e-mails with attachments, unless they know who the sender is.

send it6. The time frame for e-mail follow-up should be much faster than other types of follow-up. Always respond to e-mails within 24 hours. Same day is best. Once you have opened communications, you need to do a follow-up within 4 days. Unless you have more details or know the customers situation, an additional follow-up should occur within 8 days of the second follow-up and, again 12 days after the third follow-up. Keep this schedule in your mind (1/4/8/12). Remember, the main reason for a follow-up is to schedule a meeting, a model visit or a phone call.

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byDave Reynolds 7. Measure and manage. Tracking your e-mail communications is no different than tracking ...

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