Real Estate Advice for Sellers Hurricane WV
Re/Max 1St Realty
322 W Washington StSte 5
Charles Town, WV
Davis High Valley Realty Co
Mountaintop Realty & Rentals
275 BITTINGER COURT
Prices and/or Promotions
Century 21 Four Seasons Properties
405 Oakvale Rd
Strategy for Selling More Homes in a Declining Market
| Strategy for Selling More Homes in the Declining Market|
Thu 03/15/07 09:07:53 am
Keep Your Sales Volume Rocking!!
Have you had a decrease in the number of walk ins and telephone inquiries made to your sales location? Do you wonder how you will survive and flourish in this declining market? If this is any consolation, you are not the only retailer to see their business fall off.
It is something that has happened to me 3 times before. My first experience was in the 1980's when mortgage interest rates climbed to 18 percent. My high volume manufactured housing sales business just plummeted. I was scared to death. Unfortunately I did not have the tools to combat the situation. I had no choice but to cut back on my advertising, let employees go, hold my breath and just wait for better times to return. I was very fortunate. If it was not for my wife's income, working full time as a registered nurse, we would have had to close the sales business and I would probably be working for someone else, selling used cars today.
The biggest problem our business faces, across the country today is a shortage of real prospects. As our industry continues to move more firmly to becoming a sector of the real-estate business, the nation wide disenchantment with real-estate has had a devastating effect on manufactured housing sales. The transition from boom to bust has been painful for most manufactured housing retailers.
The good news is that there are new avenues for bringing prospects to your models. A recent J.D. Powers & Associates study found that 40 percent of homebuyers shopped online while searching for their home. Foremost Insurance Group in its 2005 survey of its manufactured home policy owners found that 91 percent have a computer in their home with internet access. The National Association of Realtors estimates that three out of four new home searches start on the Internet. No operator in the factory-built industry can afford to ignore the huge numbers of potential homebuyers that launch their search on the Internet. (Source Modern Homes Volume 9, No. 1)
The Manufactured Housing Global Network, with the richest content mix of any manufactured housing site on the Web, enjoying hundreds of thousands of visitors each month, has evolved into the number one internet destination for prospects searching for information about manufactured housing. Many of these prospective buyers are attempting to connect with local home sellers.
About four thousand prospects a month are submitting their contact information to the Manufactured Housing Global Network. These MH buyers are directly requesting to be matched with local dealers. Instead of spending their day driving from one retail center to the next, the modern home shopper is getting on line before they leave home, to find out which local seller...
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