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Business Coaching Arkadelphia AR

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Mr. Bruce E. Chadwick (RFC®)
(479) 268-6870
2904 Bella Vista Way
Bella Vista, AR
Company
Chadwick Financial Services
Qualifications
Education: Registered Financial Conultant, Licensed insurance agent. Investment Adviser Representative. Advanced learning in retirement planning, investments, life insurance, long term care planning.
Years of Experience: 16
Membership
IARFC, MDRT
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Medicaid Planning, Seminars Work, Employee Benefits, Stocks and Bonds, CommOptions, Precious Metals, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Charitable Planning, Healthcare Accounts, Asset Protection, BuySell, Compensation Plans

Data Provided by:
L Marie Trotter
(501) 612-0694
Maumelle, AR
Coaching Types
Christian, Life, Business
Rates
$125/Hr
Gender
Female
Certifications
Professional Christian Coach, Erickson College

Data Provided by:
RSC Telecom Inc
(870) 862-4429
420 West Hillsboro
El Dorado, AR
 
AT&T Mobility
(479) 872-0136
808 W Sunset Ave
Springdale, AR

Data Provided by:
AT&T Mobility
(870) 460-9300
351-B Hwy 425 S
Monticello, AR

Data Provided by:
Mr. Jon Richard Abele (RFC®), JD
(870) 856-3441
2200 Hwy 62/412
Hardy, AR
Qualifications
Education: BA, JD
Years of Experience: 35
Membership
IARFC, Bar
Services
Invoice, Estate Planning, Business Planning, Retirement Planning, Tax Planning, Charitable Planning, Asset Protection, Compensation Plans

Data Provided by:
AT&T Mobility
(479) 587-1030
4201 N Shiloh Dr
Fayetteville, AR

Data Provided by:
AT&T Mobility
(501) 225-0350
1001 S Bowman Rd
Little Rock, AR

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AT&T Mobility
(501) 664-0514
6000 W Markham
Little Rock, AR

Data Provided by:
iPhoneLikeNew, LLC
(501) 425-8417
PO Box 1035
Bryant, AR
 
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The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

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