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Business Coaching Arnold MO

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

John J. Barada (RFC®), CHFC, CLU, LUTCF
(314) 843-7623
12430 Tesson Ferry Road #305
St. Louis, MO
Company
Woodbury Financial Services
Qualifications
Education: CLU ChFC RFC 5 yrs college, no degreeMarketing majorFinance Minor
Years of Experience: 37
Membership
IARFC, FPA, SFSP, NAIFA, GAMA
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Seminars Work, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Auto Home Insurance, Business Coach, Charitable Planning, Education Plan, Asset Protection, BuySell, LiabCover, Compensation Plans

Data Provided by:
James W. Shucart (RFC®), LUTCF
(314) 966-0561
2039 Brookcreek Ln.
Kirkwood, MO
Company
Independent Brokers Alliance, Inc.
Qualifications
Education: B.S. in Sec. Ed.Ma.(research)AGC.PhD. (ABD)
Years of Experience: 24
Membership
IARFC, NAIFA
Services
Invoice, Business Planning, Portfolio Management, Executive Compensation Planning, Retirement Planning, Seminars Work, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Education Plan, Healthcare Accounts, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Joshua Mark Dunlop (RFC®)
(567) 482-0381
2153 Pardoroyal Dr
Des Peres, MO
Company
Designed Benefit Incentives
Qualifications
Education: Truman University : BSAmerican College course
Years of Experience: 8
Membership
IARFC
Services
Invoice, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Medicaid Planning, Tax Planning, Tax Returns, Seminars Work, Employee Benefits, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Auto Home Insurance, Business Coach, Charitable Planning, Education Plan, Healthcare Accounts, Charitable Foundations, Asset Protection, LiabCover, Comp

Data Provided by:
Mr. Michael L. Thiel (RFC®), CSA, MBA
(636) 537-1040
15455 Conway Rd., Suite 150
Chesterfield, MO
Company
First Financial Planners
Qualifications
Education: MBA
Years of Experience: 27
Membership
IARFC
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Stocks and Bonds, Mutual Funds, Mortgage Loans, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Charitable Planning, BuySell, LiabCover, Compensation Plans

Data Provided by:
The Screening Room, LLC
(314) 991-5999
10311 Clayton Rd.
St. Louis, MO
Services
Audio / Video, Home Automation / Systems Integration / Home Networking, Home Theater, Lighting Control, Telephone Systems
Brands
Crestron, Vantage, M&K, B&K, Yamaha, Marantz, Elan, Pioneer Elite, Panasonic, Tannoy, Zenith, Seleco, Toshiba, SpeakerCraft, Rockustic, Phillips, Monster, Loewe, Infinity, Bryston, ADA, Voom, Direct TV
Certifications
One or more employees at this company have achieved CEDIA Professional Certification status:- Owain Price, CEDIA Certified Professional EST II- scott reichert, CEDIA Certified Professional Installer I- Jeffrey Tieman, CEDIA Certified Professional EST II

Mr. David S. Purcell (RFC®), JD
(314) 966-8077
10805 Sunset Office Drive
St. Louis, MO
Company
Purcell & Associates, LLC
Qualifications
Education: BA College of Wooster, Wooster, Ohio JD Washington University in St Louis
Years of Experience: 36
Membership
IARFC, Bar
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Trustee Service, Retirement Planning, Medicaid Planning, Tax Planning, Tax Returns, Seminars Work, Family Offices, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Charitable Planning, Education Plan, Charitable Foundations, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Mark Joseph Dunlop (RFC®), CFP, CHFC, CLU, MSFS, RHU
(314) 769-6665
2153 Pardoroyal Dr.
Des Peres, MO
Company
Designed Benefit Incentives
Qualifications
Education: Wharton School of Business/ International Foundation of Employee Benefit Plans-various post graduate professional development Programs.The American College- Master of Science -Management; Master of Science -Financial Services The School of Risk Manage
Years of Experience: 35
Membership
IARFC, SFSP
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Medicaid Planning, Tax Planning, Seminars Work, Employee Benefits, Family Offices, Mortgage Loans, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Auto Home Insurance, Business Coach, Charitable Planning, Education Plan, Healthcare Accounts, Charitable Foundation

Data Provided by:
Mr. Keith A. Bohm (RFC®), CLU
(314) 800-1154
12444 Powerscourt Dr Ste 230
Des Peres, MO
Company
Westward Financial Strategies, LLC
Qualifications
Years of Experience: 15
Membership
IARFC, SFSP
Services
Invoice, Estate Planning, Business Planning, Employee Benefits, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Group Insurance, Charitable Planning, Education Plan, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Brian C. Long (RFC®), CFP
(314) 336-0888
2200 WestPort Plaza Dr. Ste. 206
St. Louis, MO
Company
Saint Louis Financial Group
Qualifications
Years of Experience: 20
Membership
IARFC
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Retirement Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Group Insurance, LiabCover

Data Provided by:
Cannon Electronics Inc
(314) 892-0000
334 Martigney DR
St. Louis, MO
 
Data Provided by:

The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

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