The
MANUFACTURED HOUSING GLOBAL NETWORK
Home     Privacy & Security     Contact Us    
 
What do you want to know about manufactured housing?
Manufactured Housing Web Search
Home Search     Forum Search     Business Search    


Financing   Buy A Home Sell A Home Repair & Renovation Free Classifieds   Forums Books Insurance

Business Coaching Casa Grande AZ

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Bryant Ridgway (RFC®), PHD
(520) 836-5421
1481 North Koenig Drive
Casa Grande, AZ
Company
Bryant Ridgway & Associates, LLC
Qualifications
Education: BA University of ArizonaMA Arizona State Univ.PhD Columbia Pacific Univ
Years of Experience: 15
Membership
IARFC, MDRT, NAIFA
Services
Invoice, Estate Planning, Business Planning, Executive Compensation Planning, Retirement Planning, Employee Benefits, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Medical Insurance, Group Insurance, Charitable Planning, Healthcare Accounts, Charitable Foundations, Asset Protection, BuySell, Compensation Plans

Data Provided by:
AT&T Mobility
(520) 723-0945
1645 N Arizona Blvd
Yuma, AZ

Data Provided by:
Pam Thomas
(480) 361-2635
Cave Creek, AZ
Coaching Types
Life, Entrepreneurship, Business
Rates
$$75 - 150/Hr
Gender
Female
Certifications
Coaching Out of the Box Licensed Facilitator
Membership Organizations
PCC

Data Provided by:
Rachel Schaming
(520) 296-9560
Tucson, AZ
Coaching Types
Business, Career, Leadership
Gender
Female
Certifications
Certified Conflicts Mediator

Data Provided by:
Doug Hecker
(480) 951-4988
Scottsdale, AZ
Coaching Types
Business, Executive
Rates
$do not bill by the hour/Hr
Certifications
Certified Coach - Coach Training Alliance

Data Provided by:
AT&T Mobility
(520) 836-2415
1355 E Florence Blvd
Casa Grande, AZ

Data Provided by:
AT&T Mobility
(520) 464-0108
619 S Sunshine Blvd
Eloy, AZ

Data Provided by:
Neal Burgis
(602) 405-2540
Phoenix, AZ
Coaching Types
Health and Fitness, Leadership, Business
Rates
$150/Hr
Gender
Male
Certifications
Certified Professional Coach

Data Provided by:
Ruth Epps CLC
(888) 878-5931
Glendale, AZ
Coaching Types
Relationship, Life, Business
Rates
$$75/hr or $100 up to 90 minutes/Hr
Gender
Female
Certifications
Certified Professional Life Coach

Data Provided by:
Dale Bruder
(520) 795-2409
Tucson, AZ
Coaching Types
Business, Executive, Leadership
Rates
$25/Hr
Gender
Male

Data Provided by:
Data Provided by:

The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

Click here to read the rest of the article from mobilehome.com


© Copyright 2008 Express Network Solutions
Manufactured Housing Global Network

Page Cached @ Tuesday, 18th January, 2011 @ 02:00am

Served by checkov .xpr.com
@ 02:01:59