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Business Coaching Columbus NE

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Greg Vacek
(402) 312-4744
Omaha, NE
Coaching Types
Business, Entrepreneurship, Leadership
Rates
$75/Hr

Data Provided by:
Mr. Richard A. Strevey (RFC®), CFP
(402) 445-2288
14301 FNB Parkway #306
Omaha, NE
Company
Strevey Financial Services
Qualifications
Education: BS
Years of Experience: 34
Membership
IARFC, MDRT, FPA, NAIFA
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Seminars Work, Employee Benefits, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Charitable Planning, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Scott C. Taylor (RFC®), CHFC, CLU
(402) 571-1505
7216 Graceland Drive
Omaha, NE
Company
Midwest Capital
Qualifications
Education: BBA, CLU, ChFC
Years of Experience: 28
Membership
IARFC, MDRT, SFSP, NAIFA
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Trustee Service, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Seminars Work, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Charitable Planning, Education Plan, Healthcare Accounts, Charitable Foundations, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Long Dog Fat Cat
(402) 933-1123
16909 Burke st Bay 126
Omaha, NE
 
AT&T Mobility
(402) 420-4992
2950 Pine Lake Rd
Lincoln, NE

Data Provided by:
Mr. Chris E. Nelson (RFC®), CFP
(308) 632-7587
1701 First Avenue
Scottsbluff, NE
Company
Valley Financial Planning
Qualifications
Education: University of Nebraska-LincolnThe Metropolitan State College of Denver, CO
Years of Experience: 16
Membership
IARFC, FPA
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Long Term Care Insurance, Education Plan, Compensation Plans

Data Provided by:
Christopher M. Collins (RFC®), CFP, CLU, MSFS
(402) 438-5500
2200 Fletcher Ave., Suite 100
Lincoln, NE
Company
Tomorrow's Money
Qualifications
Education: AA, BA, MS
Years of Experience: 37
Membership
IARFC, SFSP
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Retirement Planning, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Compensation Plans

Data Provided by:
Mr. Frank C. Bogacz (RFC®), EA
(402) 551-3423
4715 S. 80th Street
Omaha, NE
Company
Bogacz Tax and Financial Services
Qualifications
Years of Experience: 22
Membership
IARFC
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Retirement Planning, Tax Planning, Tax Returns, Seminars Work, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Long Term Care Insurance, Compensation Plans

Data Provided by:
Business Telecommunications
(402) 423-7060
5624 S 38th St
Lincoln, NE
 
Cellular One
(402) 466-8078
3511 N 72nd St
Lincoln, NE
 
Data Provided by:

The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

Click here to read the rest of the article from mobilehome.com


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