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Business Coaching Reading PA

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Gretchen Pritts
(814) 280-5128
State College, PA
Coaching Types
Life, Executive, Business
Rates
$100/Hr
Gender
Female
Certifications
CC, BSW

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Suzanne Ferguson
(412) 727-7299
Pittsburgh, PA
Coaching Types
Leadership, Life, Business
Rates
$150/Hr
Gender
Female
Certifications
Certified Empowerment Coach, Certified Trainer

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Mr. George P. Brown (RFC®), CHFC, CLU
(215) 822-6601
190 Bethlehem Pike, Suite One
Colmar, PA
Company
Summit Trust Company
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Education: BSME - USMMABusiness - Hofstra Univ.
Years of Experience: 54
Membership
IARFC, SFSP
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Trustee Service, Seminars Work, Mutual Funds, Precious Metals, Annuities, Life Insurance, Business Coach, Charitable Planning, Charitable Foundations, Asset Protection, BuySell

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Mr. Joel A. Goodhart (RFC®), CLU, CSA, LUTCF
(610) 825-4066
4066 Butler Pike
Plymouth Meeting, PA
Company
BIRE Financial Services
Qualifications
Education: B.A. Temple University 1975
Years of Experience: 35
Membership
IARFC, MDRT, SCSA, SFSP, NAIFA, SCRFA, NICEP
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Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, Retirement Planning, Employee Benefits, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Education Plan, Healthcare Accounts, BuySell, Compensation Plans

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Greg Coticchia
(412) 401-5423
Pittsburgh, PA
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Entrepreneurship, Executive, Business
Rates
$225/Hr
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Male
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Professional Coach, Duquesne University

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Susan Sussman
(610) 825-8572
Lafayette, PA
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Life, Performance, Business
Rates
$200/Hr
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Female
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MCC

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Robert Vano
(805) 744-3325
Pittsburgh, PA
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Business, Life, Leadership
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Male
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D.C., CPC

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Mr. Charles J. Pinchotti (RFC®), CFP, CHFC, LUTCF
(724) 728-9666
2020 Beaver Ave., Suite 106
Monaca, PA
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Pinchotti Insurance & Financial Services
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Education: BACHELOR OF SCIENCE; CERTIFIED FINANCIAL PLANNER;CHARTERED FINANCIAL CONSULTANT
Years of Experience: 33
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IARFC, FPA
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Invoice, Business Planning, Portfolio Management, Pension Planning, Executive Compensation Planning, Retirement Planning, Tax Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Auto Home Insurance, Education Plan, Healthcare Accounts, Asset Protection, BuySell, LiabCover, Compensation Plans

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(610) 807-9035
Lehigh Valley, PA
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Leadership, Executive, Business
Gender
Female
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MBTI, MRG Leadership 360, Prosci Change Management

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David G. OBlock (RFC®), CFP
(724) 325-2070
3875 Franklintowne Court
Murrysville, PA
Company
The Equity Advisor Group, Inc.
Qualifications
Education: BS, CFP
Years of Experience: 25
Membership
IARFC
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Retirement Planning, Seminars Work, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Long Term Care Insurance, Medical Insurance, Charitable Planning, Healthcare Accounts, Charitable Foundations, Asset Protection, BuySell, Compensation Plans

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The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

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