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Business Coaching Washington DC

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Marisol M Rodriguez
(202) 492-0147
Washington, DC
Coaching Types
Entrepreneurship, Life, Business
Rates
$100/Hr
Gender
Female
Certifications
Completed course work towards a PCC

Data Provided by:
Mr. John Martin Bernards (RFC®), CFP
(703) 549-5488
205 S Alfred St
Alexandria, VA
Company
The Harvey Group
Qualifications
Education: Bachelors in Economics and Marketing from The California Polytechnic State University, San Luis Obispo
Years of Experience: 10
Membership
IARFC
Services
Invoice, Estate Planning, Business Planning, Retirement Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, CommOptions, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Education Plan, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Yihaies (Mike) Makonnen (RFC®), CSA
703-750-3393, X311
5568 General Washington Drive
Alexandria, VA
Company
Makonnen Financial Group, LLC
Qualifications
Education: BS
Years of Experience: 8
Membership
IARFC, SCSA
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Pension Planning, Retirement Planning, Seminars Work, Employee Benefits, Stocks and Bonds, Mutual Funds, Mortgage Loans, CommOptions, CD Banking, Annuities, Life Insurance, Long Term Care Insurance, Charitable Planning, Education Plan, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mr. Vijay K. Khetarpal (RFC®), CFP, CHFC, CLU
(703) 356-4888
8607 Westwood Center Dr #300
Vienna, VA
Company
Integrity Financial Group, LLC
Qualifications
Education: B.A (Honors) Economics, St. Stephens College, DelhiAll India HS Humanities, Mayo College, Ajmer
Years of Experience: 27
Membership
IARFC, MDRT, FPA, SFSP, NAIFA
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Tax Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Group Insurance, Education Plan, Healthcare Accounts, Asset Protection, BuySell, Compensation Plans

Data Provided by:
Mark Julian
(703) 362-2100
Fairfax Station, VA
Coaching Types
Life, ADD ADHD, Business
Rates
$100/Hr
Gender
Male
Certifications
CPCC
Membership Organizations
ACC

Data Provided by:
Joelle Norwood
(301) 806-7171
Washington, DC
Coaching Types
Entrepreneurship, Business, Executive
Rates
$250/Hr
Gender
Female

Data Provided by:
LUZ ADAMS
(703) 578-8335
Falls Church, VA
Coaching Types
Life, Spirituality, Business
Rates
$negotiable /Hr
Gender
Female
Certifications
RN, BSN, MS, CMC

Data Provided by:
Bonita Brown
(301) 218-9451
Bowie, MD
Coaching Types
Life, Business, Career
Rates
$75/Hr
Gender
Female
Certifications
Certified Mars Venus Coach

Data Provided by:
Mr. Guy R. X. Middleton (RFC®), LUTCF
240-482-4000 x 155
PO Box 326
Mount Vernon, VA
Company
Capital Asset Management Group
Qualifications
Education: AA, BS
Years of Experience: 14
Membership
IARFC, FPA, NAIFA
Services
Invoice, Estate Planning, Business Planning, Portfolio Management, Retirement Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, CD Banking, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Medical Insurance, Education Plan, Asset Protection, Compensation Plans

Data Provided by:
B. Frank Doe (RFC®), CFP, MBA
(703) 272-7177
10560 Main Street, Suite 316
Fairfax, VA
Company
Frank & Darby Doe
Qualifications
Education: MBA
Years of Experience: 33
Membership
IARFC, FPA
Services
Invoice, Estate Planning, Business Planning, Retirement Planning, Tax Planning, Tax Returns, Mutual Funds, Annuities

Data Provided by:
Data Provided by:

The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

Click here to read the rest of the article from mobilehome.com


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