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Business Coaching Wilmington DE

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future!

Frank M. Levy (RFC®), CHFC, CLU
(302) 765-3500
205 Philadelphia Pike
Wilmington, DE
Company
Diversified Financial Consultants
Qualifications
Years of Experience: 34
Membership
IARFC, MDRT
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Tax Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Group Insurance, Charitable Planning, Education Plan, Asset Protection, Compensation Plans

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AT&T Mobility
(302) 455-1100
715 Christiana Rd
Newark, DE

Data Provided by:
Frank M. Levy (RFC®), CHFC, CLU
(302) 765-3500
205 Philadelphia Pike
Wilmington, DE
Company
Diversified Financial Consultants
Qualifications
Years of Experience: 34
Membership
IARFC, MDRT
Services
Invoice, Estate Planning, Business Planning, Pension Planning, Executive Compensation Planning, personal Coach, Retirement Planning, Tax Planning, Employee Benefits, Stocks and Bonds, Mutual Funds, Annuities, Life Insurance, Disability Income Insurance, Long Term Care Insurance, Group Insurance, Charitable Planning, Education Plan, Asset Protection, Compensation Plans

Data Provided by:
AT&T Mobility
(302) 478-3438
4325 Concord Pike
Wilmington, DE

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Techstar Communications Inc
(302) 798-1676
Silvrsde & Carr Rds
Wilmington, DE
 
AT&T Mobility
(302) 478-3438
4325 Concord Pike
Wilmington, DE

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AT&T Mobility
(610) 328-0300
1100 Baltimore Pike
Springfield, PA

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AT&T Mobility
(302) 455-1100
715 Christiana Rd
Newark, DE

Data Provided by:
Wiltel Inc
(302) 475-2219
Carpenter Rd
Wilmington, DE
 
Cvp Communications
(302) 654-5557
Wilmington, DE
 
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The Value of a Customer

The Value of a Customer
Sun 07/16/06 05:37:25 pm
by Jerry Rouleau

How do you value your customers? Do you sell them a home and then go on to the next sale? To really succeed in business, it is key to fully understand the value of a customer. Most people are short sighted and look at a customer as an income, profit margin, or a commission. 

Customers are your biggest assets. They not only pay your salary or commission when they buy a home from you, but it can continue to help with the success of your business, if you treat them right.  

Consider the value of your customer, from the public relations standpoint. Word of mouth advertising, and the good will of your customers talking about their experience after they have worked with you and your company, can be the best advertisement. Customers are an investment in your company’s future! 

How often do you follow up with customers in the first year, after their new home purchase? I would hope it would be 3 or 4 times. If you’re afraid to call a customer because there might be a problem, that’s the very reason you need to be in touch!

Let’s just use a fictitious number to determine the value of each customer. Let’s just say a customer is worth $20,000 to a company, when they buy a home from you. From there you need to add the public relations value, and the word of mouth advertising value, of a customer talking you up. Then add the value of your customer referrals, that turn into a sale.  

Using the fictitious number, I would estimate that a customer’s worth to your firm, is about $50,000. You do your own math and estimates, and see what you come up with. The $50,000 number is probably low! What if a customer sends you multiple referrals, that turn into sales over time? If you were worth $50,000 to a potential company, what kind of service and after sale contact, would you expect? 

Keep in mind, that the cost of getting a sale, costs x dollars. Getting referrals from that sale just doesn’t happen by accident, you must work it. There is a cost to getting referrals, but it’s really not an expense, it’s an investment that pays a high return. When you start understanding the value of the customer and pay attention to them and their needs, you’ll find the return will be even greater than you can expect. 

Why not invest a few more dollars, and double or triple your money? You can get a 5 times better return, by investing in your customer, than you could get by increasing your margin 5%. 

In order for this to really work for your company, all your front line employees and subs, need to understand the value of a customer. Brainstorm with your team, and get creative on how you can service your customers better and more often. Once you establish a mindset of how important a customer is, you’ll see how easy it is to build your business. 
 

Questions for you to contemplate:

  • How well do you know each individual, potential custo...

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